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SPLITFORM typeface - Ex Machina poster campaign displayed in storefront window
Type Design & Print

SPLITFORM - A Type Design Application

SPLITFORM is a custom geometric display typeface built around the visual language of Ex Machina - clean, controlled, and deliberately mechanical. Each letterform uses a system of intentional cuts and sharp diagonal strokes, designed to feel constructed rather than written.

Starting from a deep film analysis and moodboard, I developed the typeface from initial Procreate sketches through full vector refinement - uppercase, lowercase, numerals, and symbols - building a cohesive visual system that echoes the film's themes of artificial intelligence, precision, and the blurred line between human and machine.

The typeface was then applied to a three-poster campaign for Ex Machina, exploring how typography itself can become the concept. The final posters were extended into Blu-ray packaging, movie ticket, and cinema cup mockups.

Year 2026
Role Type Designer & Art Director
Tools
Pc
Procreate
Ai
Illustrator
Ps
Photoshop
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Movie Selection - Ex Machina: AI, manipulation, identity, and the blurred boundary between human and machine Creative Brief - designing a geometric typeface that feels engineered, cold, and deliberate Moodboard - existing Ex Machina visual references and typographic direction Inspiration - The Machine, Blade Runner 2049, Oblivion, Altered Typeface Sketches - initial hand-drawn alphabet explorations on dot grid Digitalisation - Procreate process, moving from paper to digital letterform construction Visual Validation - testing the typeface on Ex Machina poster to validate the visual language SPLITFORM uppercase A–Z - rigid, structured letterforms with deliberate cut system SPLITFORM lowercase a–z - refined for readability while maintaining mechanical identity SPLITFORM 0–9 and symbols - extending the visual system across all characters Poster Drafts - three Ex Machina poster explorations using the SPLITFORM typeface
Ex Machina poster - Ava's face dissolving into code, EX MACHINA in red stencil Ex Machina poster - Ava standing in darkness, custom SPLITFORM typeface with red title block Ex Machina poster - bold red silhouette with WHAT HAPPENS IF I FAIL THE TEST in SPLITFORM
Final Selected Poster - two posters shown in a cinema storefront window display Merch Mockups - Blu-ray packaging, movie ticket, and cinema popcorn cup with SPLITFORM branding

Reflection

SPLITFORM started as a typeface exercise and became something that genuinely felt like a design system. The biggest shift was realising that good type design isn't just about how each letter looks in isolation - it's about how the system behaves across contexts. Seeing the letterforms finally applied to poster layouts, and then extended into packaging and merch, proved that the concept held. The cut-based construction that made sense on paper translated into a visual identity strong enough to carry a full campaign. That felt like the real win.

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